We are looking for a Senior Manager, Performance Marketing for our Aqualens business.
This is a high-impact, high-ownership role where you will drive customer acquisition and revenue by leveraging deep expertise in Google and Meta ecosystems, combined with strong data, funnel and creative thinking.

Key Responsibilities:
Own end-to-end performance marketing across Google Ads (Search, Shopping, Performance Max, Display, YouTube) and Meta Ads (Facebook, Instagram)
Hands-on experience with feed optimization (Merchant Center), product segmentation and catalog scaling
Manage and optimize large-scale ad budgets with a strong focus on efficiency and growth
Own full-funnel performance - from ad click to conversion
Leverage tools like Appsflyer, Branch, GA4 for attribution and performance tracking
Identify and fix funnel leakages across landing pages, checkout and user journey
Drive improvements in CAC, ROAS,



conversion rates and revenue per use
Partner closely with creative teams to build high-performing ad creatives
Define and execute structured testing frameworks across formats (video, reels, statics)
Build a robust creative feedback loop based on performance data
Build and own performance dashboards and reporting frameworks

Qualifications:
6-10 years of hands-on experience in performance marketing, preferably in D2C / consumer goods/ e-commerce
Strong expertise in Google Ads and Meta Ads at scale
Proven track record of managing large budgets and driving profitable growth
Deep understanding of performance metrics: ROAS, CAC, LTV, CPC, CTR, CVR
Strong analytical mindset with the ability to translate data into growth actions

📌 Senior Manager, Performance Marketing (New Delhi)
🏢 Lenskart.com
📍 New Delhi