Company: Upstox

Location: Mumbai, Bangalore

Work arrangement: 5 days in the office

About Upstox

Upstox is building the future of investing — easy, powerful, and accessible to everyone. As one of India’s fastest-growing fintech platforms, Upstox is backed by leading global investors, including Mr. Ratan Tata and Tiger Global. Our mission is to enable wealth creation for every Indian, serving millions of users ranging from first-time investors to experienced traders. We operate at speed, with purpose, and in an environment that values impact, ownership, and innovation.

The Role: Senior Manager / Associate Director - Branding

This is a mid senior role for a strategic brand builder and storyteller with a strong analytical mindset. You will own and execute full-funnel marketing initiatives, and drive measurable business outcomes in a digital-first, consumer technology environment.

If you know how to build a brand people trust, spend media dollars with intent, and turn a market moment into a campaign, this role is for you.

What You'll Own

Brand Strategy & Positioning:



Define, refine, and reinfoirce Upstox’s brand positioning, voice, and messaging across all touchpoints, establishing a clear, differentiated point of view.
Brand Storytelling: Work with founders and define the brand narrative end to end - craft the stories that build trust and affinity with millions of Indian investors and traders.
Integrated Campaigns: Conceptualize and execute integrated 360° marketing campaigns (ATL, digital, and organic), balancing creativity with performance.
Performance & ROI: Track campaign effectiveness and optimize marketing investment, ensuring strong ROI through data-driven decision-making.
Media Investment: Own media planning and spending with a mindful, ROI-first approach - ensuring every rupee is deployed with intent and measurable impact.
Go-to-Market Leadership: Lead go-to-market strategy for new product and feature launches, from positioning and messaging through

📌 Senior Manager (India)
🏢 Upstox
📍 India