Category / Growth Manager — D2C
One growth loop: bring demand in → shape the assortment → price & promote → time it to the devotional calendar. You own all four.
Experience: 4–5 years
About AppsForBharat
AppsForBharat, a series C-funded faith-tech startup, is backed by India’s best venture capital investors including Fundamentum, Susquehanna Asia VC, Peak XV partners (prev. Sequoia Capital), Elevation Capital, & BEENEXT. Our highly ambitious and audacious team comprises alumni from prestigious institutions like IITs & IIMs, with extensive experience in scaling high-growth startups. We're dedicated to developing mobile and web apps catering to the devotional and spiritual needs of 100s of millions of users across the globe.
Our flagship product, Sri Mandir, launched in November 2020, is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Our mission is to enrich individuals' spiritual lives through innovative technology, offering seamless access to sacred pilgrims & rituals, divine teachings,
and a vibrant community. The overwhelming user love motivates us as we aim to serve 100s of millions more in the coming years.
The devotion market is a $44B opportunity in India (growing at 10% CAGR), which is primarily offline and unorganised. Of the $44B, the temples drive GMV of ~$27B in temple offerings, services, and commerce. There are 2M+ temples in India - about 10k of these temples have a strong historical and cultural significance. Tourism to these religious places is a $10B prospect. The Sri Mandir app is the world’s largest app for Hindu devotees and growing 20-25% month-on-month.
Learn more about AppsForBharat: Business World Article, Indian Silicon Valley Podcast, YourStory Article
Try the Sri Mandir app: Android / iOS
Role Overview
You own growth and category for Srimandir's own D2C channel end-to-end. It's a full-loop role: you generate the demand, decide the assortment (how deep within a categor