Ways of Working: This role requires working from the office three days a week at the Bengaluru base location, with the remaining days worked remotely.
About Role
This position will be part of the Swiggy Scenes Growth Marketing vertical — Scenes being Swiggy's ticketing and live-events platform. This is a performance-first role: the mandate is acquisition and outcomes, not campaign execution for its own sake.
Key Responsibilities
Own and execute performance marketing strategy on Meta and Google to drive user acquisition and ticket sales across a live, fast-moving events calendar.
Build a working understanding of consumer tech and app ecosystems — mapping user journeys from discovery through purchase to inform targeting and media strategy.
Take an insight-driven approach to media planning; use AppsFlyer and other attribution tools to optimize budgets and improve media efficiency across concurrent events.
Maintain current, hands-on expertise in, Meta Ads Platform, and Google Ads algorithms programmatic channels.
Improve Quality Scores through ad relevance, landing page quality,
and other optimization levers.
Own measurable KPIs — CAC, conversion rate, CTR — with clear accountability for outcomes.
Drive creative optimization and A/B testing across ad sets and platforms to maximize efficiency.
Report campaign results with funnel trends and projections, translating data into next steps.
Requirements
3–5 years of experience in performance marketing, with deep, hands-on expertise on Meta (Facebook & Instagram) and Google Ads.
Agency background preferred — exposure to a range of problem statements and budgets at scale — or a consumer tech/app-based platform background.
Demonstrated ownership of campaigns and budgets independently, at scale — this is a performance marketing mandate, not a general digital marketing one.
Solid analytical, stakeholder management, and communication skills; self-driven with a strong bias for action.
Hands-on experience with Google and Meta