We are looking for someone who genuinely enjoys social media — not just posting content, but understanding what makes people engage, comment, share, and come back.

You will work closely with the content, creative, marketing, doctors, creators, and internal teams to manage Clinikally’s social presence, build meaningful community interactions, create social-first content, and contribute to the overall content strategy.

The ideal candidate should have a robust understanding of Instagram and short-form content, excellent communication skills, and the ability to spot trends and turn everyday ideas into engaging content.

Responsibilities

Own community management across Instagram, LinkedIn, and other social platforms
Respond to comments in a timely, brand-aligned manner
Build relationships with creators, doctors, and the Clinikally community through stories and broadcasts
Research and pitch fresh content ideas, trends, and recurring content IPs
Assist in planning and executing the monthly content calendar
Shoot and edit social-first content, including reels, BTS videos,



and trend-based content
Coordinate with doctors, creators, and internal teams during content shoots
Write engaging captions, hooks and on-screen copy
Stay on top of social media trends, platform updates and competitor activity
Track content performance and share insights on what is working
Ensure content is published on schedule and follows brand guidelines

Requirements

1–2 years of experience in social media, content, or digital marketing
Strong understanding of Instagram and short-form video content
Comfortable shooting content on a phone and directing creators or teammates
Basic editing skills using edits app or similar tools
Excellent copywriting and communication skills
Highly organized with the ability to manage multiple projects
Curious about skincare, haircare, beauty, or health content
Comfortable being on camera occasionally (a plus, not mandatory)

Nice to Have

Experience working with beau

📌 Content & Community Executive (Gurugram)
🏢 Clinikally (YC S22)
📍 Gurugram