Job Purpose
To lead the Brand Communication efforts for the respective Clusters along with the Cluster Brand Operations Head @ Corporate.

To report into the Cluster Marketing Heads with dotted line to Brand Communications and Strategy Lead.
Key Result Areas/Accountabilities
Brand health monitoring - Identify cluster business needs – consumer insights – develop quarterly calendar – Align & close Marketing head – share/align corporate + media SPOC
Monitor Brand Track metrics – Awareness, Consideration and TOM and recommend actions to improve brand health
Budgets Management: Develop quarterly budgets plan – align marketing heads and Brand Communications Lead @Corporate - Monitor budgets - collate and share expenses with Corp media/Cluster Ops Leads
Circle Product Campaigns:
Develop product briefs from circles basis calendar - Convert product briefs to communication briefs – Align corporate SPOC - Share it with centralized Ogilvy – Creative output signoff from corporate SPOC- Develop GTM package basis corporate SPOC signoff & handover to circle execution team




Monitor & collate performance results for respective cluster – share with corporate circle spoc
Corporate campaigns:
Align GTM plans for clusters basis circle budgets
Align corporate teams (circle + Media SPOC) - Deliver package to circle execution teams
Monitor & collate results for respective cluster – share with corporate circle spoc
Digital Campaigns and Innovations: Supporting digital marketing campaigns in collaboration with Corporate media planning team and drive creative communication ideas, emerging media opportunities and consumer engagement initiatives to improve brand awareness and consideration
Circle Activation/events /sponsorships – Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same
In-Market visibility: Monitor Retail branding and in market visibility execution by highlighting issues and lead mitigation plans
Press Release: Lead PR plan for cluste

📌 AGM - Brand Manager (India)
🏢 Vodafone Idea
📍 India