Performance Marketer
Office Location – New Delhi
On- site (Full – time) role

About Fraganote
Fraganote is a VC-backed Indian fragrance house redefining how modern India experiences perfume.We are deeply obsessed with blends, stories, and the emotional architecture of fragrance. Here, perfume isn’t a product — it’s identity, memory, mood, and cultural commentary.Conversations in our office range from olfactory construction to consumer psychology to whether a vanilla note should feel smoky, creamy, or quietly powerful.

Yes, we’ve turned popcorn into a perfume. Yes, it smells unexpectedly addictive.

We operate somewhere between a fragrance lab and a creative studio.
Music is always playing — playlists are curated, not shuffled.
Perfume trials spark serious debate.
Ideas are tested quickly.
Ownership is assumed.
And every last Friday of the month is “Fun Friday” — which has been known to include highly competitive Street Fighter battles on a PS5.

We move fast. We think long-term. And we care deeply about building something iconic.




If you’re excited about shaping a contemporary Indian fragrance house — not just participating in one — you’ll feel at home here.

Key Responsibilities
Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention
Plan, execute, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max), ensuring scalable and ROI-positive growth
Leverage your Q-commerce and E-commerce experience to craft real-time, demand-responsive strategies across products and locations
Collaborate with design and brand teams to deliver conversion-optimized creatives tailored to fast-moving consumer behavior
Implement and analyze A/B tests for creatives, landing pages, and audience segments
Work closely with analytics, CRM, and product teams to ensure performance efforts align with user lifecycle and app engagement
Own attribution modeling and reporting using tools.

Requirements
4-

📌 Performance Marketing (New Delhi)
🏢 Fraganote
📍 New Delhi