Financial/ Business
Mine and leverage opportunities for strategic alliances with HCFs/ Medical Tourism agencies
Conduct market survey to identify the current entrants in the market, competitor activities and brand recall of the organization.
Analyze the information and identify the strengths, weakness, opportunities and threats of the organization.
Identify the area or the specialty that needs to be focused either through live workshops, overseas CME programs, conducting clinics etc.
Preparing business plan & marketing budget with proper execution.
Critically review the performance in terms of market share, number of CME & other programs conducted, increase in number of referral doctors, healthcare facilitators, and corporate activities to achieve the desired targets.
Ensure detail study of the doctors, hospitals, corporate & PSUs in and around the City.
People
Hire BD representatives and set performance objectives for team members and monitor performance on regular basis
Monitoring & evaluating the performance of Marketing Team by guiding them to move in proper direction, also with necessary training when needed.
Customer
Attend industry functions, such as association’s events and conferences, and provide feedback and information on market and industry trends.
To identify & building relationship with key Healthcare Facilitators & generating sustainable business from them.
Collect information about all the existing doctors in the territory and build rapport for direct patients’ referral.
Operations
To create new leads & aggressively grow & retain the market share
Develop and implement initiatives to build Rainbow brand overseas
Work with technical staff and other internal colleagues to meet Consultant needs/ expectations.
Coordinate and Monitor the seminars and wellness programs conducted by focusing on key activities that would lead to conversion such as
- Release press ad’s
- Doctor’s program on local channel in local language overseas
- Leaflets