Role Summary
We are seeking a detail-oriented professional to support CRM operations and digital marketing initiatives, with a focus on data management, campaign execution, and content coordination. The role involves managing customer databases and executing targeted communication strategies across channels.
Key Responsibilities
Execute merge-purge activities to maintain accurate and deduplicated customer databases
Plan and deploy email and SMS marketing campaigns in alignment with business objectives
Coordinate and manage digital content across CRM and marketing channels
Support audience segmentation, targeting, and campaign execution using CRM tools
Monitor campaign performance and generate basic reports and insights
Collaborate with internal teams for campaign planning and execution
Qualifications & Skills
Bachelor’s degree in Marketing, Business, or related field




5-8 years of experience in CRM, lifecycle marketing, or campaign management
Hands-on experience with email/SMS marketing platforms and CRM tools
Strong understanding of customer data management and segmentation
Valuable communication and coordination skills
Preferred Qualifications
Experience working with a fashion or retail brand
Exposure to catalogue management in a fashion/e-commerce setup
Familiarity with tools like CleverTap, WebEngage, MoEngage, or similar platforms

Expertise on:
Digital marketing, Campaign Management, Ad Serving, Digital Strategy, LinkedIn & Google Ads
,SEO Expertise, Strategic Digital Plans, Email Campaign and Data Analytics:

📌 Marketing Manager (India)
🏢 Wipro
📍 India