Analyst – Ecommerce Analytics & Marketplace
Experience: 4-8 Years

Key Responsibilities
1. Analytics Wing – Setup & Operations
Design and implement the ecommerce analytics framework from the ground up — KPI definition, data taxonomy, and reporting cadence
Build dashboards and automated reports tracking GMV, conversion rates, AOV, CAC, traffic quality, funnel performance, and customer lifetime value
Perform deep-dive analyses on website performance, product discovery, checkout behavior, and campaign ROI
Translate data insights into clear, actionable business recommendations for marketing, buying, and merchandising teams
Own weekly, monthly, and quarterly performance reviews with senior stakeholders
2. Marketplace Wing – Setup & Growth
Establish Shoppers Stop's presence and operations across key marketplaces: Amazon, Flipkart, Myntra, Nykaa, and Tata Cliq
Manage end-to-end marketplace operations: onboarding, catalog syndication, pricing, promotions, SLA management, and seller health metrics
Define and track marketplace-specific KPIs — sell-through rate, Buy Box win %,



return rate, listing quality score, and ratings/reviews
Collaborate with buying and brand teams to curate the right product assortment by platform, season, and customer segment
Drive visibility through marketplace advertising (Sponsored Ads, Brand Stores, A+ content) and monitor spends vs. returns
Build and maintain solid relationships with key account managers at each marketplace partner
Identify new marketplace opportunities and lead pilots to test, learn, and scale
3. Commercial Strategy & Insights
Conduct competitor benchmarking — pricing, promotions, product mix, and digital presence across marketplace peers
Provide pricing recommendations aligned with brand positioning, competitive landscape, and margin targets
Run customer segmentation and cohort analyses to personalize campaigns and improve retention
Work with CRM and marketing teams to track and improve customer acquisition funnel and repeat pu

📌 Ecommerce Analyst (Mumbai)
🏢 Shoppers Stop
📍 Mumbai