Role Objective:
Establish and maintain good working relationships with key influencers, Architects, Interior Designers and key accounts
Be constantly aligned with the key business levers – sales value, focussed products and healthy gross margin
Ensure effective site mapping in the area and being instrumental in Product specification and the accountability of conversion targets
Enhance market shares by driving the secondary business of the SIS, decorative retail and brand store in the assigned area
Achievement of the assigned sales targets through a robust secondary sales plan

People Management:
Review the productivity of LASMs as per norms of the BU
Encourage them to scan the market and source relevant information to the best of their abilities
Consistently review their training requirements and nominate them for various training programs for their development and KRA needs
Maintain lower employee turnover rate within the team

Operational Efficiency Improvement:
Maintain collection period as per the norms of the BU and organisation




Submit all the reports and MISs on the pre-decided frequency and intervals
Seamless coordination with the local support team – HR, Sales Administration, IT, Supply Chain, Service for smooth running of operations and meeting the market commitments
Address the pain-points of business partners and provide timely resolution. In case of any bottlenecks, escalate the issues involved to reporting manager
Providing regular feedback to HO on any new market development / competitor activities / improvement in the existing product range / service delivery / POSM for enhanced customer satisfaction

Business Plan Achievement:
Constantly explore recent sites in the assigned area and identify the influencers and decision makers
Drive the demand for Decorative & Architectural Lighting and Premium Fans through residential and hospitality projects
Managing overall performance of the brand stores in the area and ensure its gross margins and profitability is

📌 Business Development Manager (Patna)
🏢 USHA International
📍 Patna