About Miduty
We help people restore their health, confidence, energy and identity through science-backed supplements, education and community.
Our mission is not just to sell products—we educate women so they can make informed health decisions.
Role Overview
We are looking for someone who can transform complex science into easy, beautiful, high-converting communication.
This person will become the bridge between our R&D;, Product, Founder, Brand, Design and Performance Marketing teams.
Every ingredient, every formulation, every clinical study and every product launch should become compelling stories, campaigns and creative assets that educate, inspire and convert.
This is not a content-writing role.
This is a product storytelling role.
Key Responsibilities
1. Product Understanding
Read formulation sheets and technical documents.
Understand ingredients, mechanisms of action and clinical research.
Work closely with the R&D; and Product Innovation teams.
Translate science into customer-friendly language.
2. Brand Storytelling
Own the messaging for every product.
Develop:
Product narratives
Brand messaging
Consumer benefit hierarchy
Claims
Positioning
Launch stories
3. Creative Strategy
Develop concepts for:
Static creatives
Carousels
Motion videos
Meta ads
UGC campaigns
Founder-led content
YouTube videos
Landing pages
WhatsApp campaigns
Email journeys
4. Campaign Development
Own communication for every launch.
Example:
Morning Energy
Deliver:
Launch strategy
Campaign theme
Creative hooks
Product story
Founder talking points
UGC scripts
Performance creatives
Email sequence
WhatsApp sequence
5. Consumer Insights
Continuously study:
Customer reviews
Amazon reviews
Reddit
YouTube comments
Community conversations
Support tickets
Identify:
Pain points
Objections
Language customers naturally use
6. Performance Optimisation
Work with the Growth Team to analyse:
CTR
Hook rate
Thumb-stop rate
Watch time
ROAS
Conversion
Improve creatives based on data.
7. Cross-functional Colla