Lead - Digital Marketing, Zydus Healthcare Limited

Role Summary

The Digital Marketing Lead will drive digital-first brand building across ZHL’s pharma portfolio. The role focuses on creating and executing HCP and patient-facing digital campaigns, improving digital lead generation, boosting brand awareness, and supporting marketing teams with digital content, targeting, and analytics. This is a hands-on marketing role with strong ownership of campaign performance and ROI.

Key Responsibilities

1. Digital Campaign Development & Execution
Plan and run end-to-end digital marketing campaigns for assigned brands (HCP & patient).
Use platforms such as Google Search/Display, Meta, LinkedIn, medical portals, and programmatic channels.
Build retargeting and funnel-based campaigns for awareness, engagement, and conversion (CME sign-ups, content downloads, video views, etc.).
Coordinate with brand managers to translate brand strategy into digital content and media plans.
2. HCP Marketing
Develop targeted campaigns for doctors using email automation, WhatsApp workflows, webinars,



medical content syndication, and HCP platforms (e.g., Docplexus, M3, Medscape India).
Craft digital journeys for specialists (acutes, chronics, superspecialties).
Track HCP-level engagement and optimise based on behaviour.
3. Creative & Digital Content Production
Lead the creation of digital-first content:
MOA videos
infographics
scientific explainers
CLM light content
social creatives for patient awareness
short-format educational videos
Manage agencies for copy, design, and production.
Ensure all content is medically accurate and compliant.
4. SEO, SEM & Website Management
Oversee brand microsites, patient education websites, and landing pages.
Drive SEO improvements—keyword strategy, on-page SEO, technical fixes, backlinking.
Run SEM campaigns with transparent KPIs (CTR, CPC, conversions).
5. Social Media & Community Management
Plan content calendars for disease awareness and patient engagement.
Partner

📌 Digital Specialist (Mumbai)
🏢 Zydus Group
📍 Mumbai