06 Aug
|
BITS Pilani Digital
|
Gurugram
06 Aug
BITS Pilani Digital
Gurugram
Post / Job Title: Manager- Brand Marketing & Partnerships
Job Type: Full Time
Reporting to: DGM- Marketing
No. of Positions: 1
Department: Marketing & Communications
Location: Gurgaon
We are looking for a Manager – Brand Marketing & Partnerships to lead strategic partnerships, brand campaigns, and experiential marketing initiatives that strengthen the BITS Pilani Digital brand. The role offers significant ownership, cross-functional collaboration, and the prospect to create meaningful impact in the education ecosystem.
Principal Accountabilities & Responsibilities
1. Strategic Marketing Initiatives
Lead high-impact marketing initiatives that strengthen the BITS Pilani Digital brand and support business growth.
Build and execute initiatives such as institutional collaborations, ambassador programs, referral initiatives, strategic campaigns, and new marketing opportunities.
Identify innovative ways to increase brand awareness, learner engagement, and market presence.
2. Brand Partnerships & Collaborations
Build strategic partnerships with colleges, universities,
industry bodies, brands, and ecosystem partners.
Develop collaborations that create meaningful learner experiences while strengthening brand visibility and reach.
3. Brand Experiences & Activations
Lead experiential marketing initiatives including industry events, campus activations, career fairs, learner meetups, and brand experiences.
Identify platforms where BITS Pilani Digital can meaningfully engage with learners, professionals, and industry leaders.
4. Cross-functional Marketing
Partner with Admissions, Product, HR, and brand teams to deliver strategic marketing initiatives.
Support high-priority business projects and contribute to integrated marketing efforts across the organization and position the BITS Pilani Digital brand.
Skill and Ability Requirements
Strong understanding of brand marketing, with the ability to blend traditional and digital marketing approaches to create integrated campaig
📌 Manager – Brand Marketing (Gurugram)
🏢 BITS Pilani Digital
📍 Gurugram