Job Description: B2C Growth Manager/B2C Growth Associate

Company: Tricog Health
Location: Bangalore
Function: Growth / GTM / Consumer Business
Role Type: Full time
Reporting To: Chief Growth Officer

About Tricog Health
Tricog Health is a digital health and AI-enabled cardiac care company focused on making timely diagnosis, monitoring, and preventive care more accessible and scalable. The company works across healthcare delivery, diagnostics, digital care pathways, and technology-enabled clinical solutions.
As Tricog expands its consumer-facing healthcare initiatives, the company is looking for a growth-focused operator who can build and execute go-to-market strategies for new B2C offerings.

Role Overview
Tricog Health is looking for a Growth & GTM Manager, Consumer Health to lead the go-to-market planning, launch execution, consumer acquisition, funnel management, and early growth of its emerging B2C healthcare offerings.
This role is meant for someone who can take a consumer health product from early market testing to structured launch and growth.



The person should be comfortable working across strategy, marketing, consumer insights, performance campaigns, partnerships, content, inside sales, customer journeys, pricing experiments, and conversion optimisation.
The ideal candidate should be a hands-on growth operator who can understand the consumer problem, identify the right target segments, define the right positioning, build the acquisition funnel, run experiments, and convert early traction into repeatable growth.
This is not a pure marketing role. It is a business growth role that connects product, consumer behaviour, campaign execution, sales conversion, customer experience, and revenue outcomes.

Key Responsibilities

1. B2C GTM Strategy
Own the go-to-market strategy for Tricog's consumer healthcare initiatives.
Define target segments, positioning, pricing, channels, and launch plans.
Develop city-wise and channel-wise GTM strategies with measurable growth

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