About the Role
We're looking for a Content Strategist to be the driving force behind our brand's content: messaging, planning, scripting and execution, across 3 brands. You'll own the content roadmap end-to-end, ensuring every piece serves both business goals and user needs, while staying tightly aligned with broader marketing and brand objectives.

Key Responsibilities
Strategy & Planning
Own the content strategy and calendar across web, app, social, email, and campaigns
Translate business goals (conversion, retention, brand awareness) into actionable content plans
Identify content gaps and opportunities across the customer journey: discovery, consideration, purchase, post-purchase
Partner with marketing, brand, and category teams to align content with seasonal launches, campaigns, and sale events
Messaging & Scripting
Define and maintain brand tone of voice, messaging pillars, and content guidelines
Write and/or oversee scripts for video, reels, product stories, and campaign content
Craft compelling copy for product pages, landing pages, lookbooks, and campaign assets




Ensure consistency of voice across all channels and formats
Content Management & Execution
Manage the content production pipeline — briefing, reviewing, and approving work from writers, designers, and video teams
Coordinate with photography/videography teams for shoot planning tied to content needs
Maintain a content repository/asset library for easy reuse and repurposing
Manage timelines to ensure on-time delivery across multiple concurrent projects
Performance & Optimization
Define content KPIs (engagement, CTR, conversion, time-on-page) and track performance
Use data and user insights to continuously refine content approach
A/B test messaging, formats, and creative angles to improve outcomes
Stay on top of fashion, e-commerce, and content trends to keep the brand culturally relevant
Cross-functional Alignment
Work closely with performance marketing, social media, and design teams to ensure integra

📌 Content Strategist (Bengaluru)
🏢 Forge Labs
📍 Bengaluru