06 Aug
|
Weekday AI
|
Delhi
This role is for one of the Weekday's clients
Salary range: Rs 1800000 - Rs 2800000 (ie INR 18 - 28 LPA)
Min Experience: 10+ years
Location: Delhi
JobType: full-time
We are seeking an experienced and visionary Marketing Head to lead the overall marketing strategy for a premium luxury automotive brand. This role is ideal for a marketing leader with a proven track record of building iconic brands, driving customer engagement, and executing high-impact campaigns within the luxury car segment. The ideal candidate brings deep expertise in brand marketing, consumer insights, integrated marketing communications, and strategic planning, along with the ability to lead cross-functional teams and deliver measurable business growth.
As the Marketing Head, you will be responsible for strengthening brand positioning, enhancing customer experiences, and driving demand through cutting-edge marketing initiatives. You will work closely with sales, product, dealership networks, digital teams, and external partners to ensure consistent brand representation across all customer touchpoints.
Key Responsibilities
Develop and execute comprehensive marketing and branding strategies aligned with business objectives.
Build and strengthen the brand's premium positioning across multiple markets and customer segments.
Lead integrated marketing campaigns across digital, print, social media, experiential, and traditional channels.
Drive customer acquisition, retention, and engagement through data-driven marketing initiatives.
Collaborate with sales and dealer partners to support product launches, promotions, and retail marketing programs.
Conduct market research, competitive analysis, and consumer behavior studies to identify growth opportunities.
Manage annual marketing budgets, optimize campaign performance, and ensure maximum return on investment.
Oversee creative development, media planning, public relations, and agency partnerships.
Establish brand guidelines and maintain consistency across all
📌 Marketing Head (Delhi)
🏢 Weekday AI
📍 Delhi