Position: Deputy Marketing Manager – AI Advisory
Location: Noida
Band: E2.2
Experience required: 8-10 years
HCLTech is a leading global IT services and software company, surpassing $14 billion in revenue this year. Leveraging our solid foundation and leadership in AI, Digital, Cloud and Engineering capabilities, we are poised to make significant strides in the AI and GenAI space.
We’re seeking a Deputy Marketing Manager for our AI advisory portfolio. HCLTech’s AI Advisory services offer consulting across 1) Idea-to-POC development through AI Labs 2) Responsible AI & Governance 3) Business Process Reengineering, 4) Cybersecurity and Red teaming, driving our mission to support clients in their AI Journey.
Responsibilities:
Product Marketing Strategy: Develop and execute the product marketing strategy for the AI Advisory services, refining the AI narrative, messaging, and market positioning through go-to-market and experiential campaigns that align with business objectives and enhance brand awareness.
Product Launch Leadership:
Lead end-to-end product pre-launch and launch planning, including strategy, timelines, messaging, and execution. Partner with cross-functional teams to prioritize milestones and ensure alignment across stakeholders.
Positioning & Messaging: Create clear, compelling positioning and messaging frameworks, GTM materials, enablement content, and conceptual/demo videos that demonstrate how AI Advisory drives value stream innovation for clients.
Integrated Marketing Campaigns: Plan, execute, and optimize integrated marketing campaigns across digital, events, email, and other channels to drive demand generation, accelerate pipeline, and increase product adoption.
Account-Based Marketing (ABM): Develop and own the ABM strategy for strategic accounts and partners, leveraging 1:1 and 1:few programs to maximize engagement and influence.
Performance Measurement & Analytics: Measure and report on marketing and GTM program performance, evaluate campaign eff
📌 AI Advisory- Deputy Marketing Manager (Noida)
🏢 HCLTech
📍 Noida