AB InBev GCC was incorporated in 2014 as a strategic partner for Anheuser-Busch InBev. The center leverages the power of data and analytics to drive growth for critical business functions such as operations, finance, people, and technology. The teams are transforming Operations through Tech and Analytics.

Do You Dream Big?
We Need You.

Job Title: Principal Analyst - Social listening and Consumer Insights
Location: Bangalore
Reporting to: Manager - Digital Marketing

1. PURPOSE OF ROLE
We are seeking a highly experienced and strategic Social Listening & Consumer Insights Subject Matter Expert (SME) to lead and elevate our social intelligence and digital insights capabilities across the organization. This role goes encompasses a broader remit that includes digital conversation analysis, consumer insights, and marketing performance data interpretation to inform strategic decision-making across functions.

The SME will be instrumental in designing and governing frameworks that connect structured and unstructured data sources - including social media, digital platforms,



review sites, dotcom content, and campaign analytics - into coherent insight narratives. The role will act as a bridge between data, marketing, and business strategy, ensuring insights are actionable, forward-looking, and rooted in consumer behaviour.

As a senior expert, the incumbent will define best practices, oversee complex, multi-market analysis, and mentor analysts while also engaging with senior stakeholders to uncover high-value opportunities. The ideal candidate will bring deep technical knowledge, cross-cultural sensitivity, and a strategic mindset to shape how we listen to consumers and act on what we hear.

2. KEY TASKS AND ACCOUNTABILITIES

Lead the development and refinement of insight frameworks that integrate social listening, digital conversation data, and relevant marketing datasets (e.g., campaign performance, media engagement, review platforms).
Serve as the SME for constructing sop

📌 Principal Analyst (Bengaluru)
🏢 AB InBev GCC India
📍 Bengaluru