Key Responsibilities

Own the Amazon strategic business plan for Shark Ninja, including forecast and achievement of revenue, profit, Market share, and traffic generation objectives.
Lead and drive strategic relations with the AMZ category, OOC teams.
Identify and execute GTM strategy for AMZ India business for SharkNinjashark ninja which includes setting up FBA / FBM sales model.
Appoint online sellers to meet revenue objectives and drive availability for DMDC portfolio.
Drive SharkNinja’s strategy to optimize product ranking, conversion rate, and customer experience through active daily performance management.
Lead annual and quarterly joint business planning (JBP) with Amazon, including assortment, pricing, AMS investments, and merchandising execution.
Collaborate closely across teams—brand/media, content, supply chain, operations, demand planning, and finance—to deliver flawless in-stock, forecast accuracy, and promotional execution.
Develop and deploy robust AMS strategies across Sponsored Ads, DSP, and Storefront to maximize visibility, traffic, and return on ad spend (ROAS).




Analyse, report, and communicate core KPIs weekly/monthly: sales growth, profit, ROI of AMS, share of voice, buy box win %, conversion rates, traffic, organic ranking, and inventory health.
Negotiate with Amazon on pricing, terms, promotional packages (Lightning Deals, Coupons), and new programs to drive revenue and profitability.
Conduct regular market/competitor analysis—track pricing, content, reviews, and trends—to develop recommendations for growth and problem-solving.
Oversee launches of current products and seasonal campaigns, creating action plans with measurable success criteria.
Ensure exceptional execution of Brand Stores, A+ Content, SEO optimization, and retail media activations within Amazon’s ecosystem.

AMS (Amazon Marketing Services) Focus

Work with the agency & internal teams to develop, optimize, and manage AMS campaigns—setting goals, tracking spends, adjusting strategies

📌 Marketplace Lead, Amazon (Bengaluru)
🏢 SharkNinja APAC
📍 Bengaluru