This role is for one of the Weekday's clients
Salary range: Rs 1300000 - Rs 2600000 (ie INR 13-26 LPA)
Experience: 5+ yrs
Location: Chennai
Job Type: Full time
We are seeking an experienced Lead Performance Marketer to own and scale paid acquisition initiatives focused on the US B2B market. This is a strategic, high-impact role for a results-driven marketing professional who can combine data-driven decision-making with hands-on campaign execution to generate high-quality leads and measurable business growth.
You will be responsible for defining and executing paid media strategies across Google Ads and LinkedIn Ads, optimizing campaign performance, and driving demand generation initiatives that contribute directly to pipeline growth. Working closely with leadership and cross-functional teams, you will translate business objectives into scalable marketing strategies while continuously improving campaign efficiency, ROI, and lead quality.
Key Responsibilities
Own the end-to-end strategy, execution, optimization,



and performance of paid acquisition campaigns across Google Ads and LinkedIn Ads.
Develop scalable demand generation strategies that align with business goals and drive qualified pipeline growth in the US B2B market.
Design campaign structures, audience targeting strategies, messaging frameworks, and conversion funnels to maximize performance.
Manage campaign budgets, bid strategies, audience segmentation, keyword optimization, and overall spend efficiency.
Continuously monitor campaign performance and make data-driven optimization decisions to improve cost per lead (CPL), conversion rates, and lead quality.
Plan, execute, and evaluate A/B tests and performance experiments to identify growth opportunities and improve campaign effectiveness.
Build and maintain dashboards and reports that provide visibility into campaign performance, pipeline contribution, ROI, and budget utilization.
Analyze marketing data to identify trends, customer behavior, and actionable in

📌 Lead Performance Marketer (Chennai)
🏢 Weekday AI
📍 Chennai