About The Role

We are hiring a dedicated Product Lead for each of our owned beauty & personal care brands at Purplle. The brand team writes the brief — this person runs the network to land the product on shelf as quick as humanly possible.

You are the execution engine behind every launch. Once a brief lands, you decide where to build it (in-house R&D; or third party), drive every node of the network in parallel — R&D;, packaging dev, procurement, QA, supply — and compress calendar time wherever it can be compressed. Post-launch you own reorders, inventory health, and quality for the brand's SKU base.

If you live and breathe BPC — if you know why the cushion foundation category exploded, why K-beauty actives are rewriting the skincare aisle, and why a 30ml serum sells 10x better than a 50ml one — this is a role where your obsession translates directly into speed-to-market. Speed is the product.

What you will own

Run the launch — brief to shelf
Take the brief from the brand team (benefit, format, actives, claims, shade architecture, price point, MRP)



and convert it into an executable launch plan with a named target shelf date.
Run every NPD phase at speed: feasibility → sampling → BOM finalisation → PPS → artwork → KLD → first dispatch. Own the critical path and remove blockers the moment they appear.
Run the network in parallel, not in series. R&D;, packaging dev, procurement, regulatory, QA — all working the brief at the same time wherever the sequence allows it.
Typically 25–40 SKUs live across stages at any time per brand. You are the single throat to choke on timelines.
Drive a crisp weekly cross-functional standup with R&D;, Packaging Dev, Procurement, Regulatory, Brand, Supply Chain, and Quick Commerce Ops. Publish ETAs, hold owners accountable, escalate early.
Shop & deploy — in-house R&D; or third-party
Make the build-vs-buy call for every SKU — either deploy a formulation from the Purplle in-house R&D; team or shop it from a qualified third-party manufacturer.

📌 Senior Manager (Mumbai)
🏢 Purplle.com
📍 Mumbai