Job Title: Area Sales Manager (ASM) – Sales CCD (General Trade)

Function: Sales – General Trade (GT)
Industry: FMCG (Fast-Moving Consumer Goods)
Location: Delhi

Experience Required:

8–12 years of relevant experience in General Trade Sales within the FMCG industry.Minimum 2–3 years of experience as an Area Sales Manager (ASM) or equivalent role.Experience in handling a team of Area Sales Executives (ASEs), Market Representatives (MRs), and distributors.Job Summary:

We are looking for a agile and result-oriented Area Sales Manager (ASM) to lead General Trade sales operations across the assigned territory. The candidate will be responsible for driving primary and secondary sales, managing distributor networks, leading the field sales team, ensuring excellent market execution, and achieving business growth while maintaining strong relationships with channel partners.

Key Responsibilities:

1. Sales Planning & Business Growth

Drive primary and secondary sales as per business targets.Prepare monthly, quarterly, and annual sales plans.Identify business opportunities to increase market share and revenue.Ensure achievement of volume, value, and profitability targets.2. Team Management

Lead, coach, and mentor Area Sales Executives (ASEs) and Market Representatives (MRs).Monitor team productivity and ensure effective field execution.Conduct regular market visits and provide on-the-job coaching.Drive performance through regular reviews and target tracking.3. Distributor Management

Appoint and develop distributors in the assigned territory.Ensure distributor profitability, stock availability, and operational efficiency.Resolve distributor-related issues and maintain healthy business relationships.Monitor distributor investments, claims, and outstanding payments.4. Market Execution & Visibility

Ensure effective implementation of trade schemes, promotions, and BTL activities.Drive product availability, visibility, merchandising,



and new product launches.Improve numeric and weighted distribution across the territory.Maintain execution standards at retail outlets.5. Sales Operations & MIS

Review daily sales reports and market performance.Monitor beat plans, productivity, coverage, and call efficiency.Ensure timely order booking, billing, delivery, and claim settlements.Maintain accurate sales MIS and reporting.6. Business Development & Competition Tracking

Monitor competitor activities, pricing, promotions, and market trends.Develop local market strategies to improve business performance.Identify opportunities for expanding distribution and increasing market penetration.Required Job Skills:

Strong General Trade (GT) sales management experience.Distributor appointment and development.Team handling and performance management.Sales planning, forecasting, and target achievement.Territory and channel management.Strong negotiation and relationship management skills.Sales analysis and reporting.Beat planning and market execution.Soft Skills & Technical Proficiency:

Leadership and people management skills.Strong analytical and problem-solving ability.Good communication and presentation skills.Proficiency in MS Excel, PowerPoint, and sales reporting tools.Experience using sales automation/mobile sales applications.Behavioral Competencies:

LeadershipResult OrientedStrategic ThinkingCommercial AcumenDecision MakingTeam BuildingCustomer FocusEntrepreneurial MindsetExecution ExcellencePreferred Background (Target Companies):

Candidates from the following FMCG companies will be preferred:

ReckittGodrej Consumer ProductsL'OréalDaburPatanjaliPepsiCoMaricoJyothy LabsZydus WellnessParle ProductsCavinKareHimalaya WellnessITCNestléHULBritanniaTata Consumer ProductsImportant Note:

Only candidates currently working as an Area Sales Manager (ASM) or in an equivalent team-handling role will be considered.Candidates should have strong General Trade (GT) experience with proven expertise in distributor management, team handling, and achieving sales targets.Candidates with only PSR, SO, TSI, or ASE-level experience without ASM responsibilities will not be considered.

📌 ASM Sales Manager GT (Delhi)
🏢 Boolean Staffing Recruitment Solutions
📍 Delhi