Digital Marketing Specialist

Experience: 2+ years of related experience in Marketo and Salesforce

Location: IND - Gurgaon

Skills: Marketo, Salesforce, Knak, Microsoft Office Suite, SmartSheet, Pardot, Data Analysis, Email Marketing, Campaign Performance Reporting, Lead Lifecycle Management, Lead Scoring, Nurture Program Optimization

Essential Duties and responsibilities
Collaborate with key stakeholders to execute and monitor campaigns via Marketo and Salesforce to engage prospective and existing customers.
Complete marketing operations responsibilities for designated lines of business, including data segmenting/collection, list segmentation, email campaign execution, landing page creation, optimization, testing and deployment.
Supports changes to the email production schedule to make sure all deliverables are completed on time.
Build emails, engagement campaigns, and registration forms from templates while maintaining best practice and brand compliance.
Create dynamic segmentations in Marketo.
Assist with data quality checks, documentation, and ad hoc analysis.
List import hygiene involving leads collected from offline channels.
Build programs to automate triggered email and messaging to drive lead nurturing.
Test all emails for proper rendering on email clients and mobile devices using Knak.
Use existing email templates for ease of production.
Participate in email QA steps and craft workflows for improvement.
Coordinate ongoing optimization efforts for marketing processes and systems across several lines of business.




Leverage the task management platform to extract all digital campaign requirements, requested dates, assets, and list criteria.
Test current functionality when available in the marketing automation platform.
Research answers to technical issues and liaise with vendors as needed.
Ensure all campaign tracking is in place and accurate for all emails and forms.

Other Duties
Performs other duties as requested by Supervisor.

Job Qualifications
Education Minimum:
Bachelor’s Degree in Marketing, Communications, Digital Media OR equivalent work experience.
Experience Minimum:
2+ years of related experience in Marketo and Salesforce.
Preferred Experience:
Knowledge and in-platform experience using a marketing automation platform (Marketo experience and certification required).
Knowledge and experience using an email builder platform (Knak experience a plus but not required).
Knowledge of Customer Relationship Management (Salesforce experience).
Tools: Microsoft Office Suite (Word, Excel, PowerPoint, Outlook). Marketo, Salesforce, Knak or similar email builder platform, SmartSheet or similar project management/marketing resource management tool.

PREFERRED SKILLS
Hands-on experience with SFDC, Marketo, Pardot and marketing automation best practices,



including lead lifecycle management, lead scoring and nurture program optimization.
Familiarity with campaign performance reporting, translating email and engagement metrics into insights for stakeholders.
Experience supporting cross-channel campaigns, coordinating email, events, webinars and digital touchpoints within a marketing operations framework.
Exposure to process optimization within marketing operations, including documentation, QA workflows and continuous improvement initiatives.
Comfort working in high-volume, SLA-driven environments, managing multiple requests across lines of business.
Interest in expanding analytical skills, including basic data validation, campaign tracking accuracy and attribution concepts.

Our Interview Practices
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

📌 Digital Marketing Specialist (Gurugram)
🏢 Wolters Kluwer
📍 Gurugram