Category Development Marketer

Experience: Not Available to Not Available years

Location: Bangalore, Karnataka, India

Skills: category marketing strategies, consumer behavior insights, market trends, mix optimization, assortment, pricing, promotional, supply chain, shopper marketing, sales, category performance analysis, consumer trends analysis, competitive landscape analysis, growth opportunities identification, actionable marketing plans formulation, category innovation, recent product introductions, cross-functional collaboration, agency collaboration, consumer experience, product proposition, key messaging, gross margin management, profitable mix management

Job Description:
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Develop and implement category marketing strategies rooted in consumer behavior insights and market trends, tailored for distribution-led product categories. Lead category planning and mix optimization to maximize sales and profitability through effective assortment, pricing, and promotional. Collaborate closely with supply chain, shopper marketing, and sales to ensure product availability, effective placement, and strong category presence across channels. Analyze category performance, consumer trends, and competitive landscape to identify growth opportunities and formulate actionable marketing plans.



Drive category innovation and new product introductions with a consumer-centric approach to meet evolving needs and maximize distribution reach. Work cross-functionally with sales and shopper marketing to ensure category strategies align with overall business goals and channel objectives. Work closely with agency and consumer experience team to ensure product proposition and key messaging is communicated in an effective manner. Ensure portfolio health is maintained – responsible for pricing, gross margin, profitable mix.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M. Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

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📌 Category Development Marketer (Bengaluru)
🏢 3M India
📍 Bengaluru