1. Behavioral Expectations:- Ownership: Takes full accountability for area performance in terms of all metrics (sales, CX, operations).- Speed & Proactiveness: Acts quickly on issues; anticipates risks.- People Leadership: Coaches Store Directors, builds strong teams, addresses underperformance firmly.- Customer Mindset: Prioritizes customer experience and service consistency.- Execution Discipline: Ensures standards are followed without constant follow-up.2. Functional Competencies:- Business Management: Drives revenue through key levers (conversion, productivity, ATV).- Multi-Store Control: Runs structured reviews; identifies and fixes performance gaps early.- Field Effectiveness: Solid store presence; improves weak stores within 6090 days.- Operational Control: Maintains strong audit scores, inventory discipline, and SOP adherence.- Stakeholder Management: Works effectively with HR, Supply Chain, and Training to resolve issues.