Brand Analyst

Experience: 8 to 12 years

Location: Noida, India

Skills: Brand Strategy, Digital Branding, Market Research, AI-powered marketing tools, Project Management, JIRA, Strategic Storytelling, Creative Vision, Agile Project Management

Job Summary
Brand Manager - HCLTech Global Brand team
About HCLTech
HCLTech is a global technology company, home to more than 227,000 superchargers across 60 countries, delivering industry-leading capabilities centered around AI, digital, engineering, cloud and software, powered by a broad portfolio of technology services and products. Though we are a globally recognized leader in the tech and IT industry, we’ve never forgotten the startup mindset that got us here. We’ve always approached our work with an idea-first attitude because every one of our accomplishments — no matter how big or small — can be traced back to a single idea’s spark. It’s that spark —that inner drive —that sets our people apart from our competitors. At HCLTech, you’ll supercharge your potential. You’ll find your career. And you’ll find your spark. We are admired as a top employer worldwide and we recognize talent and empower people with current capabilities. We give our people the freedom and flexibility to find their spark and grow in their own unique ways.

Role Summary:
We are looking for a Brand Manager to join our Global Marketing team. In this role, you will be a primary guardian of the HCLTech brand, responsible for strengthening our global positioning across B2B technology markets. You will blend data-driven strategy with high-impact storytelling to ensure our brand remains distinct, consistent and resonant in a rapidly evolving AI-first landscape.



You will work closely with executive leadership and cross-functional teams to bring our ‘Supercharging Progress’ narrative to life across all touchpoints.

Key Responsibilities
Role Summary:
We are looking for a Brand Manager to join our Global Marketing team. In this role, you will be a primary guardian of the HCLTech brand, responsible for strengthening our global positioning across B2B technology markets. You will blend data-driven strategy with high-impact storytelling to ensure our brand remains distinct, consistent and resonant in a rapidly evolving AI-first landscape. You will work closely with executive leadership and cross-functional teams to bring our ‘Supercharging Progress’ narrative to life across all touchpoints.

Key Responsibilities:
• Brand Strategy and Positioning: Focus on long-term global brand strategy, ensuring HCLTech is positioned as a leader in digital transformation and enterprise AI.
• Campaign Planning: Architect and execute global brand campaigns that increase awareness and drive preference in key markets, including North America, Europe and APAC.
• Brand Governance: Help share guidance towards maintaining messaging consistency and visual identity across all business units and geographies.
• Digital and Social Branding: Collaborate with digital teams to optimize our brand presence across social platforms and web properties,



ensuring a ‘Digital First’ brand experience.
• Agency Collaboration: Manage relationships with top-tier creative and media agencies to deliver world-class assets and campaigns.
• Market Research and Insights: Conduct regular brand health studies and competitor benchmarking studies.
• Cross-functional Collaboration: Partner with global teams to ensure the brand is reflected internally in our culture and externally in our market offerings.

Experience/preferences:
8–12 years of experience in brand management or corporate marketing, preferably within the B2B technology or professional services sector.
Proven track record of managing global marketing campaigns from ideation through execution and measurement.
Experience working in a matrixed, global organization with the ability to influence stakeholders across different time zones and cultures.
Familiarity with AI-powered marketing tools and platforms.
Prior brand management/strategy experience.

Skills and Competencies:
• Strategic Storyteller: Ability to translate technical concepts into compelling human-centric narratives.
• Creative Visionary: A keen eye for design and aesthetics, with an interest in exploring non-traditional storytelling formats.
• Agile Project Manager: Proficient in managing complex projects with multiple moving parts, ideally familiar with tools like JIRA.
• Inclusive Mindset: Committed to fostering an inclusive brand voice that reflects HCLTech’s diverse global workforce.

Education:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Skill Requirements
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Other Requirements
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📌 Brand Analyst (Noida)
🏢 HCL Technologies
📍 Noida