- Service Orientation - Should be aware of both - the internal as well as external customers and their needs; and is committed to meeting the customers evolving, long-term needs - the focus is on SERVICE
- Result Orientation - Should be able to direct efforts towards developing and implementing realistic action plans to meet business objectives; with a sense of urgency - the focus is on achieving RESULTS
- Initiative - will look for opportunities to drive process improvements, one must not only understand and accept the responsibilities towards his/her job; but also proactively works towards identifying challenges and their resolution - the focus is on seeking SOLUTIONS
- Professionalism - Should have in-depth knowledge of all functions and display not only the required skill-set but also ethics and integrity while conducting the job - the focus is on PROFESSIONALISM
- Cooperation - One must ensure completion of all tasks at hand and simultaneously extends support to team members and display joint ownership towards achieving business objectives - the focus is on TEAMWORK
- Communication/Feedback - Should believe in providing feedback to other associates and receiving feedback to enhance performance, thereby meeting business objectives - the focus is on OPEN COMMUNICATION