Assistant/Associate Manager – Customer Lifecycle Management (CLM)

Experience: 3–7 Years

Key Requirements:-

Experience in CLM, CRM, Retention Marketing, or Brand Marketing.

Hands-on with customer acquisition, retention, loyalty, and conversion strategies.

Knowledge of sampling programs, GWP, Try & Buy, and loyalty initiatives.

Solid analytical skills with Excel, SQL, Tableau, Google Analytics, or similar tools.

Experience in customer segmentation, cohort analysis, campaign performance, and ROI tracking.

Excellent stakeholder management and cross-functional collaboration.

Preferred background: E-commerce, Retail, Beauty, or Fashion.

Key Responsibilities:-

Develop and execute CLM strategies to improve acquisition, retention, loyalty, and customer lifetime value (CLTV).

Manage sampling, GWP, and Try & Buy programs to drive customer engagement and conversions.

Build personalized customer journeys using segmentation and lifecycle triggers.

Analyze campaign performance, conversion, repeat purchases, and ROI to generate actionable insights.

Collaborate with Brand, Marketing, Analytics, Product, and partner teams for seamless execution.

Optimize CLM processes and introduce innovative retention and loyalty initiatives.

📌 AM-Customer Lifecycle Management (Mumbai)
🏢 Skyleaf Consultants LLP
📍 Mumbai