About Us ISMG is a global intelligence firm and mediapowerhouse, leading the way in cybersecurity, enterprise IT, anddigital transformation. With 10+ brands, 38 digital mediaproperties, and over 400 premier events annually—ISMG connects anetwork of over 2M executives, decision-makers, and innovators withthe insights and opportunities they need to stay ahead. TheOpportunity ISMG is seeking a highly driven, creative, andstrategically minded Social Media Lead to join our global MarketingServices team. This role will be instrumental in driving brandvisibility, audience engagement, digital growth, and thoughtleadership across ISMG’s expanding portfolio of brands, events, andmedia properties. The ideal candidate is equal parts strategist,storyteller, analyst, and executor — someone who understands how tobuild impactful B2B social media campaigns that drive measurablebusiness outcomes across both organic and paid channels. You shouldhave a robust pulse on emerging social trends, platform bestpractices, audience engagement strategies, and evolving digitalmarketing technologies, including AI-driven content and workflowoptimization tools. This is a highly collaborative and visible rolethat partners closely with internal marketing, editorial, sales,and leadership teams to amplify ISMG’s voice and strengthen ourdigital presence globally. What You'll Do Manage, publish, andoptimize content across key social media platforms includingLinkedIn, X/Twitter, YouTube, and other emerging channels relevantto B2B technology audiences. Develop and execute strategic socialmedia plans aligned with brand, audience growth, lead generation,and business objectives. Create compelling B2B-focused social mediacontent and campaigns that drive engagement, visibility, andconversion.



Build and manage integrated organic and paid socialmedia campaigns with clearly defined KPIs and ROI goals. Monitorcampaign performance, audience behavior, and engagement metrics todeliver actionable insights and continuous optimizationrecommendations. Stay current on social media trends, platformupdates, competitor activity, AI tools, and emerging digitalmarketing best practices. Utilize social media management andanalytics platforms such as Hootsuite, Sprinklr, or similar toolsfor publishing, scheduling, listening, reporting, and performancetracking. Collaborate cross-functionally with marketing, editorial,creative, sales, and event teams to support strategic campaigns,brand initiatives, and audience engagement efforts. Supportexecutive thought leadership and event promotion strategies throughsocial amplification and audience targeting initiatives. Identifyopportunities to expand audience reach, improve engagement quality,and strengthen ISMG’s digital brand presence globally. What YouBring to the Table 3–5+ years of experience managing B2B socialmedia strategy, content, and campaigns, ideally within technology,cybersecurity, media, publishing, or digital marketingenvironments. Proven experience managing and growing social mediapresence across multiple platforms and audiences. Strongunderstanding of LinkedIn and X/Twitter platform strategy, audienceengagement, and paid amplification best practices.



Excellent B2Bsocial media copywriting and storytelling skills with the abilityto tailor messaging across audiences and channels. Hands-onexperience leveraging AI tools and technologies to improve contentdevelopment, workflow efficiency, campaign optimization, andoverall productivity. Strong analytical mindset with the ability tointerpret campaign performance data and translate insights intostrategic recommendations. Experience developing and executing bothorganic and paid social campaigns with measurable business impact.Familiarity with social media management, publishing, listening,and analytics tools such as Hootsuite, Sprinklr, HubSpot, orsimilar platforms. Strong project management and organizationalskills with the ability to manage multiple priorities in afast-paced environment. Excellent communication, collaboration, andstakeholder management skills. Up-to-date knowledge of emergingsocial media trends, digital marketing strategies, and performanceadvertising best practices. ? Why ISMG? Join a globally recognizedleader at the intersection of cybersecurity, enterprise technology,AI, and digital transformation. Work alongside innovativemarketers, journalists, strategists, and creative professionals ina highly collaborative environment. Play a key role in shaping thedigital presence and audience growth strategy of a rapidlyexpanding global media organization. Gain exposure to cutting-edgeindustry topics, executive thought leadership, and high-profileglobal events. Thrive in a culture that values initiative,creativity, collaboration, innovation, and measurable impact. ?Ready to be part of something bigger? Apply now or visit ISMG.io tolearn more! ?Located in our Mumbai, IN office (on-site, Mon–Fri).?Exact compensation dependent on experience level.

📌 Social Media Marketing Lead (Maharashtra)
🏢 ISMG Careers
📍 Maharashtra