Job Description- Coordinate creation of art briefs, copy, text/HTML email templates, target segmentation, tests, etc.- Generate weekly, monthly campaign performance reports, identify drivers, and make recommendations for improvement- Develop positive relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc.).- Flawlessly execute tests and tactics that increase player health and lifetime value.- Embrace established processes and find opportunities to improve efficiency of role.- Ensure the highest standards, employ best-practices and foster accountability.- What you Bring :Bachelor s degree- 1+ years of experience in CRM or Lifecycle Marketing roles (B2C only)- Hands on experience with HTML, SQL,



and Content Management Systems like Braze/Leanplum/Moengage- Must have experience in warming up new IPs and monitoring domain reputation- Demonstrated success in deploying effective marketing communications at scale- Inquisitive action-biased mind, appropriately focused on customer and business critical metrics- Self-starter with ability to thrive under pressure in a quick-paced environment- Effective producer of high-quality work with a desire for increasing responsibility- Proven ability to learn technology quickly- Versatile, flexible, and trainable- Able to effectively balance and prioritize multiple tasks- Strong communication, copywriting, organizational and project management skills- Attention to detail- Team-first attitude- Passion for games

📌 Lifecycle Marketing Specialist (Bengaluru)
🏢 Zynga
📍 Bengaluru