Job Description

Company Description Medcity International Academy (MIA) is a premier professional training and coaching institution headquartered in Kannur, Kerala, India, with multiple centres across Kerala and Karnataka. As one of India's leading providers of English language proficiency and professional assessment test training, MIA focuses on international exam success and global employability.
The academy offers specialized programmes for exams such as IELTS, OET, TOEFL, PTE, Duolingo English Test, CELPIP, and a wide range of nursing and healthcare assessments. Backed by certified trainers, digital learning tools, and personalized coaching, MIA supports both online and classroom learners through language labs, mock examinations, and app-based learning.

Its mission is to open global opportunities for professionals and students across healthcare, IT, engineering, hospitality, aviation, tourism, and communications through impactful education and strategic training.

Role Description This is a full time on-site role for an SEO/GEO/AEO/SEM Specialist based at the Kochi center. The specialist will plan, implement, and optimize search engine and app store marketing strategies to drive qualified traffic, lead generation, and brand visibility for MIA's programs.
Daily tasks include keyword research, on-page and off-page SEO, local SEO (GEO targeting), app store optimization (AEO), and managing paid search campaigns across platforms such as Google Ads and other relevant networks.



The role involves monitoring analytics, preparing performance reports, testing ad creatives and landing pages, and collaborating with content, design, and academic teams to ensure alignment with campaign goals.

The specialist will also stay current with search and digital marketing trends, algorithm updates, and best practices to continuously improve results.

Qualifications

- Demonstrated expertise in SEO, including keyword research, on-page optimization, technical SEO, and link-building strategies.
- Experience in local SEO and GEO targeting, including Google Business Profile optimization, local listings management, and location-based campaigns.
- Hands-on experience with SEM and paid search campaigns (e.g., Google Ads), including bid management, ad copy creation, and conversion tracking.
- Knowledge of App/Store optimization (AEO), including metadata optimization, keyword selection, and performance monitoring for apps or digital platforms.
- Proficiency with analytics and marketing tools such as Google Analytics, Google Search Console, tag managers, and relevant SEO/SEM platforms.
- Strong analytical and reporting skills, with the ability to interpret data and recommend actionable improvements.
- Effective collaboration and communication skills to work with content, design, and academic teams.
- Bachelor's degree in marketing, communications, information technology, or a related field, or equivalent practical experience.
- Experience in education

📌 SEO/ GEO/AEO/SEM Specialist (Kochi)
🏢 Medcity International Academy
📍 Kochi