Job Code

MGR1831

Designation

Deputy Manager - Adobe Campaign

Business Vertical

Malabar Head Quarters

Job Summary

Functional Responsibilities

- Develop and execute marketing campaigns using Adobe Campaign to drive customer engagement, acquisition,

retention, and conversion.

- Plan, implement, and monitor multi-channel campaigns across various digital platforms, including email, SMS, push

notifications, and WhatsApp.

- Collaborate with cross-functional teams, such as marketing, creative, and analytics, to define campaign objectives,

target audiences, messaging, and campaign timelines.

- Set up and configure campaign workflows, segmentation, and targeting strategies in Adobe Campaign.
- Manage and optimize campaign performance by analyzing data and leveraging insights from Adobe Analytic.
- Monitor campaign metrics, track key performance indicators (KPIs), and generate reports to measure campaign

effectiveness and ROI.





- Conduct A/B testing and employ data-driven decision-making to optimize campaign performance and achieve

marketing goals.

- Ensure compliance with data protection and privacy regulations, such as GDPR and CCPA, throughout the campaign

process.

- Stay up to date with industry trends, best practices, and emerging technologies related to campaign management,

Adobe Campaign, and Adobe Analytics.

- Provide training and guidance to marketing teams on the effective use of Adobe Campaign and Adobe Analytics.

Internal process

- Ensure that all activities are carried out as per the Standard Operating Procedures in the section.
- Review and provide reports to management as and when required.

Functional Area

Operations( All Others)

Location

Calicut;Mumbai

State

Kerala;Maharashtra

Country

INDIA

Educational Qualification

B TECH/BE;MCA

Age

Below 35

Experience

7 Year and above

Salary Range

As per industry standard (INR)

📌 Deputy Manager - Adobe Campaign (India)
🏢 Malabar Group
📍 India