Position: Sales Manager / Business Development Manager
Industry: Garage Equipment / Automotive Aftermarket / Industrial Tools
Location: India (Extensive Travel Required)
Experience: 12–15+ Years
Qualification: Bachelor’s Degree in Mechanical / Automotive / Electrical Engineering
Preferred Qualification: MBA in Sales & Marketing from a reputed institution

Job Summary

We are looking for an experienced and result-oriented Sales Manager / Business Development Manager to drive business growth in the Garage Equipment and Automotive Aftermarket Industrial Tool sector.

The ideal candidate will have strong B2B industrial sales experience, deep knowledge of automotive workshop solutions, and an established network with automobile OEMs, dealership service heads, and garage equipment distributors across India.

The candidate will be responsible for developing sales strategies, managing key accounts, expanding market presence, and driving revenue growth for premium/imported equipment brands.

Key Responsibilities- Business Development & Sales Growth

- Develop and execute sales strategies to achieve business growth targets.
- Identify new business opportunities across automotive OEMs, dealerships, workshops, and distributors.
- Build and manage a strong customer pipeline across India.
- Drive sales of premium garage equipment and industrial tools.
- Manage complete sales cycles from lead generation to order closure.

Key Account Management

- Build and maintain strong relationships with:
- Automobile OEMs
- Dealership service heads
- Workshop networks
- Garage equipment distributors
- Manage strategic accounts and ensure long-term customer partnerships.




- Understand customer requirements and provide suitable technical solutions.

Market Expansion

- Develop dealer and distribution networks across regions.
- Analyze market trends, competitor activities, and customer needs.
- Identify opportunities for business expansion and new product penetration.
- Represent the company at customer meetings, exhibitions, and industry events.

Commercial Management

- Handle pricing strategies, negotiations, and commercial discussions.
- Manage profit margins and ensure business profitability.
- Support contract negotiations and customer agreements.
- Monitor credit terms and payment collections.

Technical & Product Understanding

- Understand workshop workflows and automotive service requirements.
- Provide technical guidance on garage machinery and equipment.
- Ensure customer understanding of product applications and benefits.
- Maintain knowledge of industry standards and compliance requirements.

International Coordination

- Coordinate effectively with UK-based stakeholders and global teams.
- Provide market feedback and business updates.
- Support alignment between Indian market requirements and global strategies.
- Travel occasionally to UK headquarters as required.

Required Qualifications & ExperienceEducation:





- Bachelor’s degree in Mechanical / Automotive / Electrical Engineering.
- MBA in Sales & Marketing from a reputed institution is highly preferred.

Experience:

- 12–15+ years of experience in B2B industrial sales.
- Minimum 5–7 years of mandatory experience in:
- Garage Equipment
- Automotive Aftermarket
- Industrial Tools
- Workshop Equipment

Proven Track Record:

- Demonstrated success in business growth and market expansion.
- Experience managing large revenue portfolios.
- Experience handling premium/imported equipment brands.
- Robust track record of achieving sales targets.

Required Skills & Competencies Industry Knowledge

- Strong understanding of:
- Automotive workshop operations
- Garage equipment applications
- Workshop machinery standards
- Safety and compliance requirements
- Wheel alignment technology
- Vehicle lifting equipment

Communication Skills

- Excellent verbal and written communication skills.
- Strong presentation skills.
- Ability to collaborate with UK stakeholders and Indian customers.

Network & Relationship Management

- Established network with:
- Automobile OEMs
- Dealership service networks
- Garage equipment distributors
- Automotive aftermarket players

Travel Requirement

- Willingness to travel extensively across India.
- Occasional travel to UK headquarters as required.

Key Competencies

- Business Development
- B2B Sales Management
- Key Account Management
- Strategic Planning
- Negotiation Skills
- Customer Relationship Management
- Technical Sales
- Market Expansion
- Revenue Growth

Pay: ₹125,000.00 - ₹250,000.00 per month

Work Location: In person

📌 Head of Sales & Marketing (Bengaluru)
🏢 NBC Elite
📍 Bengaluru