Search and SEO: technical audits, site architecture, on-page and content-led SEO, digital PR and link acquisition, local and international SEO

Paid Media: Google, Meta, LinkedIn, TikTok and programmatic campaigns, including account structure, creative testing, bid strategy and budget pacing

Content and Creative: editorial planning, long-form and conversion copy, design and video briefs, content refreshes at volume

Conversion and Analytics: GA4 and server-side tracking, attribution modelling, CRO experimentation roadmaps, dashboard build and commentary

Lifecycle and Lead Generation: email and marketing automation, outbound and ABM sequences, intent-led demand programs, lead scoring and nurture

Responsibilities

Own day-to-day execution on two to four client accounts within a pod, alongside specialists in other channels

Run discovery audits that baseline current performance and surface the highest-leverage opportunities

Translate audits into written 90-day roadmaps with named deliverables and agreed KPIs

Execute in monthly sprints: campaigns launched, pages shipped, tests run, sequences live

Keep live dashboards current and write weekly commentary explaining what moved and why

Forecast against revenue and pipeline rather than vanity traffic, and flag variance early

Contribute to quarterly business reviews: what to retire, what to double down on, what is next

Work natively in client stacks such as HubSpot, GA4, Notion, Asana and Slack

Requirements





3+ years running digital marketing programs in an agency, in-house growth team or consultancy

Demonstrable depth in at least one of the tracks above, plus working literacy across the others

Strong analytics ability: GA4, Looker Studio or equivalent, and the ability to build a report a finance team would accept

Excellent written English, as briefs, client commentary and documentation are core to the job

A track record you can talk through: the problem, what you did, what happened, what you would change

Preferred

Experience serving UK, US, Canadian or Australian clients

Regulated or technical verticals such as SaaS, fintech, healthcare

Hands-on with CRO tooling, server-side tagging or marketing automation platforms

Certifications such as Google Ads, GA4, HubSpot or Meta Blueprint

How you work

You choose where the next budget goes based on data, not on the channel you prefer

You write things down: scope, reasoning, results

You raise problems before a client has to ask

You are comfortable being the single point of accountability for a number

What we offer

Specialist pods with real collaboration across SEO, paid, lifecycle and analytics

Exposure to four English-speaking markets and a broad client mix

A written scope on every engagement, so you are not defending work nobody agreed to

Genvora is an equal prospect employer. We hire on capability and evidence of work.

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: Remote

📌 Digital Marketing Specialist (SEO, Paid Media, Analytics) (India)
🏢 Genvora
📍 India