About the Role

We are looking for a dynamic and creative to lead marketing initiatives that enhance customer footfall, strengthen brand positioning, and drive revenue through innovative campaigns, events, and strategic partnerships. The ideal candidate should have experience in retail, shopping malls, hospitality, entertainment, or consumer-facing businesses and be passionate about creating engaging customer experiences.

Key Responsibilities

- Develop and execute the annual marketing calendar aligned with business objectives.
- Plan and execute seasonal, festive, and promotional campaigns to increase mall footfall.
- Organize events, exhibitions, brand activations, and customer engagement activities.
- Drive revenue through Space on Hire (SOH), kiosks, sponsorships, and brand partnerships.
- Collaborate with retailers to create joint marketing campaigns and promotional offers.
- Manage ATL, BTL, digital, social media, influencer, and on-ground marketing initiatives.
- Build and maintain relationships with agencies, media partners, vendors, and local communities.
- Coordinate with leasing, operations, finance, and facility teams to ensure seamless campaign execution.
- Monitor marketing budgets, campaign performance, ROI, and customer insights.
- Analyze footfall trends, customer behavior, and campaign effectiveness to optimize future initiatives.
- Ensure consistent mall branding across all touchpoints, including digital platforms, signage, and promotional materials.

Requirements

- Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
- 8–15 years of experience in Marketing, with exposure to shopping malls, retail,



hospitality, entertainment, real estate, or consumer-facing businesses.
- Proven experience in managing marketing campaigns, events, promotions, and customer engagement initiatives.
- Experience in brand partnerships, sponsorships, Space on Hire (SOH), kiosks, or commercial activations is preferred.
- Strong knowledge of ATL, BTL, digital marketing, social media, and performance tracking.
- Experience managing marketing budgets and agency/vendor relationships.
- Excellent communication, negotiation, and stakeholder management skills.
- Ability to work in a fast-paced, customer-focused environment.

Preferred Background

Candidates with experience from:

- Shopping Malls
- Retail Chains
- Entertainment & Multiplexes
- Hospitality
- Real Estate
- Consumer Brands
- Lifestyle & Fashion Retail

What You'll Drive

- Increased customer footfall and engagement
- Successful marketing campaigns and mall events
- Robust retailer and brand relationships
- Revenue growth through sponsorships, kiosks, and brand activations
- Enhanced customer experience and brand visibility

Why Join Us?

- Prospect to lead high-impact marketing initiatives.
- Work with leading brands, retailers, and event partners.
- Drive innovative campaigns that create memorable customer experiences.
- Growth opportunities in a dynamic retail and consumer marketing environment.

Pay: ₹1,500,000.00 - ₹1,700,000.00 per year

Application Question(s):

- How many years of experience do you have in Shopping Mall, Retail, or Commercial Real Estate marketing
- What is your current CTC, expected CTC, and notice period?

Work Location: In person

📌 Events, Brand Partnerships & Customer Engagement - Mall (Bhiwandi)
🏢 SM Group
📍 Bhiwandi