Most growth teams spend their way to users. We don't. We have zero marketing budget — not because we can't, but because we believe the most defensible growth is the kind that compounds on its own. Every feature shipped, every onboarding screen, every "share with a friend" moment is our entire go-to-market. You are the growth team. And this is the most important hire we're making this year.
Core Responsibilities
- Your primary mission is to design, implement, and optimize viral loops that allow the product to grow organically and exponentially.
- Define and track North Star metrics, specifically focusing on the Viral Coefficient (K) and Cycle Time (how rapid a user invites another).
Key Requirements
- Proven track record of scaling B2C products using organic growth levers rather than just paid performance marketing.
- Deep understanding of the difference between "Linear Funnels" and "Growth Loops."
- Ability to leverage behavioral psychology (social proof, reciprocity, variable rewards) to encourage user sharing.
- A "founder's mindset"—able to move from high-level strategy to granular execution in a week.