- Lead Generation: Develop and execute demand generation strategies to attract high-quality leads using Google Ads, LinkedIn Campaign Manager, and cold outreach techniques.
- Targeted Campaigns: Plan and execute audience-segmented campaigns using Pay-Per-Click (PPC), Account-Based Marketing (ABM), and sales funnel optimization strategies.
- Social Media Marketing: Create and manage content calendars for platforms like Facebook, Instagram, LinkedIn, Twitter, leveraging user-generated content (UGC) and influencer marketing to boost engagement.
- Remarketing/Retargeting: Implement Facebook Pixel, Google Tag Manager (GTM), and energetic retargeting ads to re-engage potential leads and improve conversion rates.
- SEO/SEM: Conduct keyword research, optimize website content for search engine rankings, and manage Google Ads & Display Network campaigns.
- Analytics & Optimization: Monitor campaign performance using Google Analytics 4 (GA4), heatmaps (Hotjar, Crazy Egg), and conduct A/B testing for continuous improvement.




- Email Marketing: Design email drip campaigns using platforms like Mailchimp and implement cart abandonment strategies to boost conversions.

Requirements:

- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 3+ years hands-on experience in digital marketing with a focus on lead generation, targeted campaigns and remarketing
- Proficiency in tools like PPC, Google Ads, Meta Ads Manager, LinkedIn Ads, Google Tag Manager, and SEO platforms (SEMRush, Ahrefs, Moz)
- Strong knowledge of retargeting strategies, audience segmentation, and CRM systems (HubSpot, Salesforce, Zoho)
- Experience with UTM tracking, URL builders, and marketing KPIs
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: On the road

📌 Digital Marketing Lead (5+ years) (India)
🏢 Elysium Group of Companies
📍 India