Area Sales Executive – Uttar Pradesh | Agricultural Machinery Sales

FARMKING is hiring an Area Sales Executive – Uttar Pradesh for dealer development, field sales, inquiry generation, quotation follow-up and market expansion of agricultural implements, tractor attachments and farm machinery products.

Company: FARMKING
Department: Sales & Business Development
Industry: Agricultural Implements / Farm Machinery / Tractor Attachments
Location: Uttar Pradesh
Preferred Base: Meerut / Bareilly / Lucknow / Gorakhpur / Jhansi / nearby assigned territory
Work Mode: Field Sales / UP Zone-Based Role
Employment Type: Full-Time
Experience: 1 to 5 years
Working Days: Monday to Saturday
Working Time: 9:00 AM to 5:30 PM

Experience Required

Minimum 1 year of relevant experience in agricultural implements, farm machinery, tractor attachments, agri-machinery dealer sales, rural equipment sales or dealership development is mandatory.

Candidates with only general field-sales experience and no agriculture machinery or rural dealer-network exposure may not be suitable for this role.

Territory / Zone Coverage

The candidate may be assigned to any Uttar Pradesh sales zone based on business requirement, dealer potential and territory priority.

Preferred base locations are selected to cover major UP sales belts:

- Meerut: Western UP sugarcane–wheat–potato belt
- Bareilly: Rohilkhand–Terai rice–wheat–sugarcane belt
- Lucknow: Central Awadh foodgrain–potato–dealer coordination belt
- Gorakhpur: Eastern UP / Purvanchal rice–banana–sugarcane belt
- Jhansi: Bundelkhand & South-East dryland mechanization belt

Final district, route plan, dealer cluster and territory assignment shall be decided by Management as per company sales strategy.

Key Responsibilities

- Develop and expand FARMKING’s dealer network in the assigned Uttar Pradesh territory.
- Identify current dealers, farm-equipment sellers, tractor attachment dealers and rural-market business opportunities.
- Conduct field visits, dealer meetings,



customer meetings and market surveys to generate inquiries from dealers, farmers, customers, references and market visits.
- Promote FARMKING agricultural implements, tractor attachments and farm machinery products.
- Follow up on leads, quotations, pending inquiries, dealer/customer requirements, pending orders and business opportunities.
- Coordinate with Jaipur Head Office / Sales Team for quotation updates, order processing, dispatch follow-up and dealer/customer support.
- Maintain dealer/customer data, inquiry records, quotation follow-up, order status, visit reports and market feedback.
- Track competitor products, pricing, dealer feedback, customer objections, demand trends and market opportunities.
- Escalate service complaints, technical issues or repeated dealer/customer concerns to the concerned company authority.

Product Categories

Tillage, Seeding & Plantation, Crop Protection, Harvesting, Landscaping, Haulage and Tractor Attachments, including Rotavator, Cultivator, Harrow, Plough, Seed Drill, Planter, Sprayer, Land Leveller, Loader, Tipping Trailer, Tractor Crane, Post Hole Digger, Pole Erection Machine, Mulcher, Slasher and other FARMKING farm machinery products.

Candidate Profile

- Graduate in any discipline preferred.
- Strong field-sales, dealer-development and territory-handling ability.
- Good lead generation, inquiry handling, follow-up and dealer/customer relationship-management skills.
- Basic negotiation, objection-handling, competitor tracking and market-feedback ability.




- Good Hindi communication is required; local UP territory/dialect understanding and basic English reporting ability will be preferred.
- Comfortable with regular field travel, dealer visits, customer meetings and remote reporting.
- Able to use phone, WhatsApp, Excel / Google Sheet / CRM or company-approved reporting tools.
- Driving licence and own two-wheeler will be preferred.
- Disciplined, target-oriented and field-ready candidate preferred.

Compensation & Benefits

- Monthly CTC: ₹18,000 – ₹35,000
- Annual CTC: ₹2,16,000 – ₹4,20,000
- Incentives: Performance-based, subject to company policy, target achievement, confirmed orders, payment realization and Management approval.
- TA/DA & Field Expenses: As per approved company policy, travel plan, eligibility, supporting bills and Management approval.
- Benefits: PF, ESI, leave, holidays, reimbursements and other benefits as per company policy, eligibility and applicable law.

Selection Process

Resume screening, HR interaction, telephonic/video discussion, sales presentation or role discussion, face-to-face interview and document verification.

Documents Required

Aadhaar Card, PAN Card, photographs, educational documents, experience proof, bank details, address proof, driving licence and any other HR-required document.

How to Apply

Email: [email protected]
Contact Person: HRM Dinesh Hatwal
Call / WhatsApp: +91-XXXXXXXXXX

Note: FARMKING does not authorize any person to collect recruitment fees from candidates. Candidates should apply only through official HR contact or authorized company channels.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

- Provident Fund
- Work from home

Application Question(s):

- How many years of total work experience do you have in Sales/ Dealer Sales of farm implements or machinery (such as Rotavators, Cultivators, Seed Drills, Ploughs, tractor attachments, etc.)?

Experience:

- Dealership: 1 year (Preferred)

Location:

- Meerut, Uttar Pradesh (Preferred)

Work Location: In person

📌 Area Sales Executive | Agri-Impalements Sales | Uttar Pradesh (India)
🏢 FARMKING SHRI KANHAIYALAL RAMRATAN
📍 India