JOB DESCRPTION

Role Overview:

As the Lead for Brand and social media, you will be the custodian of Quad AI’s reputation. Your mission is to translate complex capabilities of our business into relatable, high-value narratives. You will lead the charge in building a "human-first" tech brand, managing everything from high-level brand positioning to the granular metrics of viral social media campaigns.

Key Responsibility Areas (KRAs):

1. Brand Identity & Strategy:

- Narrative Ownership: Define and maintain the Quad AI "Brand Bible," ensuring consistency in voice, tone, and visual identity across all platforms.
- Positioning: Differentiate Quad AI in a saturated market by highlighting its unique value propositions (e.g., AI-driven insights, ethics, or education).
- Brand Awareness: Scale the brand’s reach through thought leadership, PR initiatives, and strategic partnerships.

2. Social Media Strategy & Content Production:

- Multichannel Management: Oversee the growth of LinkedIn, Instagram, X (Twitter), Google Ads, Facebook and YouTube.
- Content Innovation: Lead the creation of "thumb-stopping" content, including AI-themed podcasts, short-form reels/shorts, and technical yet accessible blogs.
- Trend Jacking: Monitor AI trends and cultural shifts to keep Quad AI relevant and part of the global conversation.

3.



Influencer & Community Management:

- Collaborations: Identify and partner with tech influencers, AI researchers, and industry thought leaders.
- Community Building: Foster a loyal community of users and enthusiasts by engaging in active social listening and direct interaction.

4. Lead Generation & Performance Support:

- Social Funneling: Collaborate with the sales team to ensure social media activity drives high-quality leads.
- Paid Social: Oversee social ad spend, optimizing for reach and conversion rather than just "vanity metrics."

Key Performance Indicators (KPIs):

KRA

Key Performance Indicator (KPI)

Target Metric

Brand Awareness

Share of Voice (SOV)

>% increase vs. direct competitors

Social Engagement

Average Engagement Rate

Up to 5% across primary platforms

Audience Growth

Follower Growth Rate

8-10% MoM (Month-over-Month)

Content Quality

Video Completion Rate

>60% on long-form / >80% on Reels

Lead Generation

Conversion Rate from Social

2%–5% click-to-lead ratio

Brand Reputation

Sentiment Analysis

>85% positive/neutral sentiment

Interested candidates can reach out to me on;
Mail id : [email protected]
What's app No : +91-XXXXXXXXXX

Pay: ₹10,026.17 - ₹35,760.72 per month

Work Location: In person

📌 Social Media Marketing Executive (India)
🏢 K2 Learning
📍 India