Roles & Responsibilities

- Develop and evolve market segmentation for each product’s offerings.
- Develop & execute strategic industry GTM plans to ensure increased market penetration and growth.
- Follow and analyze market trends to position products.
- Lead product marketing, lead generation and educating about Millennium's products.
- Lead the marketing programs, leveraging internal support and driving collaboration.
- Analyze customer insights, trends, market analysis, and best practices to build successful strategies.
- Lead the complete marketing division, test, and evolve lead nurturing tactics.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and GTM strategies.
- Monitors and drives marketing communication needs for the product line in support of growth strategies (pricing, advertising, product launching, promotions, catalogs, social media, web presence, etc.).
- Identify near-term and longer-term top focus areas and build the resource and investment plan to achieve the targets.

Key Skills

- Experience in mass customer adaptions.




- Experience in marketing customer engagement and collaboration platforms.
- Experience with Payment platforms, Fintech Applications, Payment Hubs & Gateways. Virtual Wallets etc.,
- Bachelor’s Degree in marketing or Communications-related field of study.
- Excellent written and verbal communication, interpersonal, and organizational skills.
- Experience with marketing automation and CRM tools.
- Working knowledge of web analytics tools (Google Analytics, WebTrends, etc.)

Desired Candidate

- 5+ years of in-depth knowledge and experience leading B2B demand & lead generation.
- Team player with the confidence to present a professional and positive attitude to customers.
- Metrics-driven marketing mind with an eye for creativity.
- Able to work in a fast-paced setting while balancing strategic, tactical, and analytical responsibilities.
- Willingness to work in different time zones. (EST & CST)
- Demonstrated success in positioning and launching products that meet and exceed business objectives.
- Possesses knowledge and experience in the tenets of traditional and demand generation B2B marketing.

📌 Digital Marketing Lead – Products (Kakkanad)
🏢 Millennium Consultants
📍 Kakkanad