Position

Assistant Manager / Manager – BTL Activities

Role Description

This is a full-time, on-site role based in Andheri West , Mumbai , hired for a client in the MICE industry.

The selected candidate will be responsible for planning and executing Below-The-Line (BTL) marketing activities for client campaigns.

Key responsibilities include:

- Executing and managing on-ground BTL campaigns
- Handling roadshows, mall activations, and activations in residential and commercial venues
- Coordinating with vendors, agencies, and partners
- Ensuring timely execution of campaigns within defined budgets
- Monitoring, analyzing, and reporting campaign performance and results
- Supporting implementation of client marketing strategies through BTL initiatives

Qualifications & Skills

- Bachelor’s degree or higher
- 2–3 years of experience in BTL marketing or event management
- Experience with roadshows and on-ground activations
- Solid interpersonal and communication skills
- Working knowledge of MS Office applications




- Good analytical and reporting skills
- Strong organizational skills with attention to detail
- Ability to work in a fast-paced environment and manage multiple projects simultaneously

Industry

- Human Resources Services

Employment Type

Full-time

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Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Application Question(s):

- How many Years of experience you have in BTL Marketing?
- Please mention your expected CTC
- are you currently based out of Mumbai?
- Please mention your current CTC
- Please mention your notice period?
- Can you work from Andheri West, Mumbai?
- Please mention your current location in Mumbai?

Work Location: In person

📌 Assistant Manager BTL Activities (India)
🏢 Ecolux Enterprises
📍 India