job Summary

We are seeking a dynamic and result-oriented Sales Executive to promote and expand the sales of AdBlue (Diesel Exhaust Fluid - DEF). The ideal candidate will be responsible for developing new customers, managing distributor and dealer networks, increasing market penetration, and achieving sales targets within the assigned territory.

Key Responsibilities

- Develop and execute sales strategies to increase Diesel Exhaust Fluid (DEF) sales within the assigned territory.
- Identify and acquire recent customers, including fleet operators, transport companies, OEMs, dealerships, fuel stations, workshops, industrial clients, and distributors.
- Build and maintain long-term relationships with existing customers to ensure repeat business.
- Conduct market research to identify customer needs, competitor activities, and emerging market opportunities.
- Present product features, technical specifications, and benefits to prospective customers.
- Prepare and negotiate quotations, contracts, and pricing proposals.
- Achieve monthly, quarterly, and annual sales targets.
- Coordinate with the logistics and operations teams to ensure timely product delivery.
- Follow up on customer payments and support the accounts team in receivable collection.
- Resolve customer complaints and provide prompt after-sales support.
- Maintain accurate sales records, customer databases, and CRM updates.
- Prepare daily, weekly, and monthly sales reports for management.
- Represent the company at trade exhibitions, industry events, and customer meetings.
- Ensure compliance with company policies, safety standards,



and environmental regulations.

Required Qualifications

- Bachelor's degree in Business Administration, Marketing, Engineering, or a related field.
- 3–7 years of sales experience in Diesel Exhaust Fluid (DEF), lubricants, automotive chemicals, fuel, industrial products, FMCG, or related industries.
- Proven track record of achieving or exceeding sales targets.
- Strong knowledge of the commercial vehicle and automotive market.
- Experience in B2B sales and channel partner management is preferred.

Required Skills

- Excellent sales, negotiation, and closing skills.
- Strong communication and presentation abilities.
- Customer relationship management skills.
- Market analysis and business development expertise.
- Ability to work independently and under pressure.
- Proficiency in MS Office and CRM software.
- Strong analytical and problem-solving skills.
- Time management and organizational skills.

Key Performance Indicators (KPIs)

- Achievement of sales and revenue targets.
- New customer acquisition.
- Customer retention and repeat business.
- Territory expansion and market penetration.
- Collection efficiency and outstanding receivables.
- Customer satisfaction levels.
- Sales reporting accuracy and CRM updates.

Working Conditions

- Extensive field travel within the assigned territory.
- Regular customer meetings, distributor visits, and dealer interactions.
- Occasional outstation travel for business development and industry events.

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Sr Sales Executive (Diesel Exhaust Fluid) (Raipur)
🏢 M/s R R MOTORS
📍 Raipur