Key Responsibilities:

- Experience Strategy Transformation
- Define CX vision north star experience principles and strategic roadmaps for AI enabled products and services
- Identify high impact opportunities across journeys operations and AI led transformation
- Lead journey mapping service design and future state experience definition to unlock value
- Establish experience governance frameworks that support responsible scalable and measurable AI adoption
- Business Value Impact
- Build data backed business cases with explicit ROI adoption trust efficiency and value realization measures
- Define success metrics across CX task completion containment fallback performance adoption revenue impact and operational efficiency
- Align AI experience strategy with business product technology risk and financial goals
- Translate AI capabilities into practical user outcomes prioritised use cases and transformation roadmaps
- AI and Immersive Production
- Build and own production pipelines that connect AI tools 3D CGI workflows digital twin platforms and video production
- Act as the technical SME in client pitches workshops and strategy conversations
- Partner with Business Development to shape new service offerings pricing and RFP responses




- Work closely with Experience Design and Immersive Experience teams to align creative vision with technical execution
- Represent the agency externally through speaking engagements whitepapers and industry events
- Evaluate and integrate emerging tools generative AI real time engines digital twin platforms capture technology
- Mentor internal teams and raise the bar on technical capability
- Lead pipeline development for AI enabled 3D Digital Twin and video production workflows from concept and asset strategy to prototyping integration quality checks and handoff
- Translate emerging technologies across 3D visualization Digital Twins synthetic media AI video and intelligent production workflows into scalable experience concepts and client ready solutions
- Partner with creative technologists 3D artists video producers data scientists and engineering teams to define reusable workflows governance guardrails production standards and delivery playbooks

Preferred Skills:

Technology->AI-Generative AI->Image Video processing,Technology->Communication Design->3D Studio Max->3D simulation,Technology->UI & Markup Language->CGI programming

📌 AI Immersive Production_Creative Director (India)
🏢 Infosys
📍 India