We are looking for a performance-driven Ads Specialist / PPC Specialist to plan, execute, and optimize paid advertising campaigns across Google and social media platforms. The ideal candidate should be analytical, creative, and conversion-focused, with a strong understanding of audience targeting, budget optimization, and ROI-driven growth Experience: 2-3 years

Published Date : January 16, 2026

Job Type : full-time

Responsibilities

- Plan, create, and manage paid ad campaigns on Google Ads, Meta (Facebook & Instagram), and other PPC platforms
- Conduct keyword research, audience targeting, and competitor analysis
- Optimize campaigns for conversions, leads, and ROI
- Monitor daily ad performance and budgets
- A/B test ad creatives, copies, landing pages, and audiences
- Track and analyze campaign performance using analytics tools
- Generate weekly and monthly performance reports

- Coordinate with design, content, and web teams for high-converting creatives
- Stay updated with platform policies, trends, and algorithm changes





Qualification

- Proven experience managing Google Ads and Meta Ads
- Solid understanding of PPC metrics (CPC, CTR, CPA, ROAS, Quality Score)
- Experience with conversion tracking, pixels, and event setup
- Knowledge of Google Analytics, Google Tag Manager, and ad dashboards
- Ability to manage multiple campaigns and budgets simultaneously
- Strong analytical and problem-solving skills
- Experience with LinkedIn Ads, YouTube Ads, or other paid platforms (Preferred Skills - Good to Have)
- Experience in lead-generation campaigns (real estate, service industry, healthcare, education, etc.) - (Preferred Skills - Good to Have)
- Basic understanding of landing page optimization and CRO (Preferred Skills - Good to Have)
- Google Ads or Meta certifications (Preferred Skills - Good to Have)
- Experience: 2-3 years (Preferred Skills - Valuable to Have)

📌 Performance Marketing Specialist (India)
🏢 Waywedesign
📍 India