Responsibilities

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels




- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Required Skills

- Excellent communication skills.
- Outstanding ability to think creatively, and strategically and identify and resolve problems.
- Ability to work in a fast-paced, deadline-driven setting.
- More than 3 years of experience.
- Expertise in all the aspects of SEO (on-page, off-page, technical SEO)
- Knowledge of ranking factors and search engine algorithms
- Up to date with new trends and best SEO practices.
- Open to working from our Kochi office.

📌 SEO, Digital Marketing Manager (India)
🏢 iRod Technologies
📍 India