We are looking for a highly driven Go-to-Market (GTM) Lead to own and scale QBurst's demand generation and paid marketing initiatives. This role will be responsible for developing and executing data-driven growth strategies across paid search, paid social, display, remarketing, and emerging AI-driven discovery channels to generate qualified pipelines and support business growth objectives.

Responsibilities

- Own and drive QBurst's paid marketing and demand generation strategy across global markets.
- Plan, execute, and optimize campaigns across Google Ads, LinkedIn Ads, Meta, programmatic, and other relevant channels.
- Build and manage scalable lead generation programs aligned with business growth goals.
- Develop audience targeting, account-based marketing (ABM), remarketing, and funnel optimization strategies.
- Leverage AI, automation, and MarTech platforms to improve campaign efficiency and performance.
- Establish measurement frameworks, attribution models, and reporting dashboards to track pipeline and revenue impact.




- Collaborate with content, SEO, analytics, design, and sales teams to maximize campaign effectiveness.
- Continuously identify opportunities for growth through testing, experimentation, and performance analysis.
- Monitor industry trends, platform updates, and emerging AI-powered marketing opportunities.

Requirements

- Solid experience managing B2B paid marketing and lead generation programs.
- Expertise in Google Ads, LinkedIn Ads, conversion tracking, analytics, and attribution.
- Experience with marketing automation, CRM platforms, and AI-powered marketing workflows.
- Strong analytical mindset with the ability to translate data into actionable growth strategies.
- Proven track record of driving qualified leads, pipeline growth, and measurable business outcomes.
- Excellent stakeholder management and cross-functional collaboration skills.

📌 Lead Analyst, Digital Marketing - GTM (Thiruvananthapuram)
🏢 QBurst
📍 Thiruvananthapuram