A Performance Marketing Specialist is responsible for planning, executing, optimizing, and analyzing digital marketing campaigns that are focused on measurable business outcomes such as leads, sales, app installs, or revenue.

Key Roles & Responsibilities1. Campaign Planning & Execution

- Plan and launch paid marketing campaigns across platforms.
- Manage advertising budgets effectively.
- Create campaign strategies aligned with business goals.

2. Paid Advertising Management

- Run campaigns on:
- Google Ads (Search, Display, Shopping, Performance Max, YouTube)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- X Ads
- TikTok Ads (if relevant)
- Monitor daily campaign performance.

3. Performance Optimization

- Improve:
- Click-through Rate (CTR)
- Conversion Rate (CVR)
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Conduct A/B testing for creatives, landing pages, and audiences.

4. Audience Targeting

- Build custom, lookalike, and remarketing audiences.
- Segment users based on demographics, interests, and behavior.
- Optimize targeting for higher conversions.

5. Analytics & Reporting

- Track campaign performance using analytics tools.
- Prepare daily, weekly,



and monthly reports.
- Identify trends and recommend improvements.

6. Conversion Tracking

- Set up and monitor:
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Conversion APIs (where applicable)
- Ensure accurate attribution and tracking.

7. Keyword & Competitor Research

- Perform keyword research for search campaigns.
- Analyze competitors' advertising strategies.
- Identify new growth opportunities.

8. Creative Collaboration

- Work with designers and content writers to develop:
- Ad copy
- Banner creatives
- Video ads
- Landing pages
- Ensure creatives align with campaign objectives.

9. Budget Management

- Allocate budgets across campaigns.
- Monitor daily spend.
- Optimize bids to maximize ROI.

10. Landing Page Optimization

- Collaborate with web or UX teams to improve landing page performance.
- Test page layouts, forms, headlines, and calls to action.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

- Cell phone reimbursement
- Commuter assistance
- Versatile schedule

Work Location: In person

📌 Performance Marketing Specialist (India)
🏢 SAKTHI ASSOCIATES - CAR LOAN MADURAI
📍 India