Job Description General Manager (Marketing & Business Operations)

Position
General Manager – Marketing & Business Operations
Reporting To
Managing Director
Department
Marketing / Business Operations
Location
Palwal, Haryana
Job Purpose The General Manager – Marketing & Business Operations will be responsible for driving business growth while ensuring seamless execution of customer requirements across all departments. The role bridges sales, production, quality, planning, procurement, and dispatch to achieve customer satisfaction, profitability, and on-time delivery.

The Plant Head will continue to manage all manufacturing activities. The GM will ensure alignment between customer commitments and plant execution.

Key Responsibilities
Marketing & Business Development
Develop current domestic and export customers.Meet annual sales and revenue targets.Visit customers regularly and strengthen relationships.Generate enquiries and convert RFQs into orders.Negotiate pricing and commercial terms.Participate in trade fairs and customer meetings.Develop strategic accounts.
Customer Relationship Management
Act as the primary contact for key customers.Handle customer complaints and ensure timely resolution.Conduct business reviews with major customers.Improve customer satisfaction and retention.
Quotation & Costing
Review RFQs.Coordinate with costing and engineering teams.Ensure profitable pricing.Maintain quotation response timelines.
Order Execution
Coordinate with
Plant HeadPPCPurchaseQualityDispatch to ensure:On-time productionOn-time dispatchCustomer communicationCapacity planningPriority management
Production Coordination
Although not directly responsible for manufacturing, the GM shall:
Conduct daily production review meetings.Monitor order status.Resolve inter-department bottlenecks.Ensure customer priorities are achieved.Escalate critical issues to the Managing Director.
Business Operations
Monitor




Order bookMonthly salesCapacity utilizationDelivery performanceInventoryRaw material planningVendor coordination
Profitability
Drive improvements in
Contribution marginProduct mixCustomer profitabilityCost reduction opportunitiesCommercial negotiations
Cross Functional Leadership
Coordinate effectively with
Plant HeadQuality HeadPPCPurchaseHRFinanceDispatch
Ensure all departments work towards common business objectives.
Key Performance Indicators (KPIs)
Sales revenue achievedNew customer acquisitionCustomer retentionRFQ conversion rateOn-time delivery (%)Customer complaint closure timeGross marginOrder execution cycle timeExport business growthCustomer satisfaction score
Qualification
B.E./B.Tech (Mechanical/Production/Metallurgy preferred)MBA (Marketing) preferred
Experience
12–20 years in investment casting, foundry, valves, pumps, automotive components, or precision engineering.Proven experience in B2B industrial marketing.Strong understanding of manufacturing processes.Experience handling domestic and export customers.
Skills
Strategic MarketingKey Account ManagementBusiness DevelopmentCommercial NegotiationCustomer Relationship ManagementProduction Planning CoordinationCosting AwarenessLeadershipDecision MakingCommunicationERP KnowledgeAdvanced ExcelPresentation Skills
Authority The GM is authorized to:
Negotiate commercial terms within approved limits.Approve delivery schedules in coordination with the Plant Head.Allocate customer priorities.Conduct performance reviews of business operations.Recommend strategic improvements to the Managing Director.
Success Profile The ideal candidate is a commercially driven manufacturing professional who understands both customer expectations and factory operations. They excel at coordinating cross-functional teams, ensuring timely execution, improving profitability, and enabling sustainable business growth while allowing the Plant Head to remain focused on manufacturing excellence.

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