We are looking for a proactive, commercially sharp Senior Manager – Advertiser Success & Growth to own one thing above all: the success of our advertisers — so they win with us, spend more, and stay.
Advertisers reach us through several paths — directly, through agencies, or through network platforms. Those are routes to the advertiser, not boundaries on the role. Whoever holds the budget and wherever they sit, this role owns their outcome: are they succeeding with us, and is that success translating into growing, durable spend.
This is a growth role, not an account-servicing one. Check-ins, reviews, and issue resolution are the vehicle, not the job — the job is making advertisers successful and turning that success into incremental spend. You'll own the motion that is genuinely unowned today: actively managing the people who control budget, growing what they spend, and keeping it from quietly eroding.
What You'll Own
Advertiser Success & Growth (the core)
- Own the success and growth of advertisers across every path to them — direct, agency-managed, and network-platform-intermediated — in any market.
- Make advertisers succeed: better performance, stronger ROI, the outcomes that earn more of their budget.
- Find and win incremental spend within existing relationships — new categories, more campaigns, larger budgets, better terms — hunting within accounts you already hold.
- Expand existing agency relationships into their wider advertiser portfolios.
- Convert warm inbounds and referrals into active, growing accounts.
Network Relationships as a Growth Lever
- Work network-platform relationships to make the advertisers reachable through them succeed and grow — securing offer visibility, newsletter placement, featured positioning, and better terms/access that drive incremental volume.
- Own the commercial side of the network relationship (visibility, placement, terms-for-volume); coordinate with Ad Operations on the integration side (tracking, postbacks, setup).
Retention & Active Performance Management
- Bring visibility and active management to a book that today largely "runs on its own" — read the performance curve and act on it.
- Spot declining advertisers early and reactivate them before they churn; identify where competitive payout/terms pressure is costing volume and respond.
- Build success and growth plans aligned to each advertiser's acquisition goals (ROAS, CPA, conversion targets).
Stakeholder & Relationship Management
- Be the primary success-and-growth contact for advertisers and agencies, across markets.
- Build strong, senior-level relationships with budget-holders.
- Coordinate with BD on new-logo pipeline and with Ad Operations on delivery, so opportunities move rapid and nothing falls between teams.
Team Leadership (as it scales)
- Build and lead the advertiser success-and-growth function as the book grows.
- Define success, growth, and retention metrics; drive a culture of commercial ownership — where a warm opportunity is advanced, not deflected.
Reporting & Analysis
- Track net revenue retention, spend growth, and retention across the advertiser base.
- Prepare business reviews and growth recommendations grounded in performance data.
Key Success Metrics
Primary
- Net Revenue Retention (NRR) across the advertiser base
- Spend Growth from Existing Advertisers
Secondary
- Advertiser success / performance outcomes (ROI, ROAS achieved)
- Retention / churn rate across direct, agency, and network-led advertisers
- Reactivation of declining advertisers
- Agency-portfolio and category expansion
Preferred Experience
- 8–12 years in Account Management, Client Success, Affiliate Marketing, Partnerships, or Performance Marketing.
- Proven track record growing advertiser and agency accounts — able to point to specific books taken from X to multiples of X, and what was done to move them.
- Comfortable owning advertiser outcomes across direct, agency, and network-intermediated channels, and across markets.
- Affiliate/performance fluency: CPA/CPC cost models, ROAS, conversion rate, cost of sale, payout/commission structures — able to explain these to non-technical stakeholders.
- Excellent communication, negotiation, and stakeholder management.
- Comfort reading performance data and turning it into growth action.
📌 Senior Manager – Advertiser Success & Growth (India)
🏢 Pcpl
📍 India